Product Design for an AI Math Learning Platform Used Across 160 Schools

No defined scope, no end date

This isn’t a project with a start and finish — it’s a continuous design partnership. Work comes in as a live backlog: new features, flows that need rethinking, UX problems that surfaced from real users. For each item, the process is the same: identify the root problem, map the affected flow, design the solution, and hand it off.

Some things are fast — a confusing error message, a mobile layout that broke without anyone noticing. Others require proper design sprints — the kind of structural work that affects how the whole system holds together. The discipline this requires: without a fixed scope, you have to be deliberate about which problems are worth solving and which are surface fixes.

The KTU motivational research experiment

One of the most unusual parts of this engagement.

Kaunas University of Technology partnered with Elicejus to run a controlled scientific experiment on whether different types of feedback after a test affect student motivation and performance. Three distinct result screen variants were designed — each fully native to the Elicejus product, but clearly differentiated in how they communicated results:

• Control group — neutral result display: scores, correct/incorrect breakdown, no motivational framing
• Mastery group — skill-based framing emphasising what the student has mastered and what gaps remain
• Performance group — competitive framing showing the student’s percentile relative to peers

Each variant was a complete result screen with its own score summary, skill breakdown, motivational copy, and practice recommendation links. The variants had to feel completely authentic to Elicejus — not like test conditions — while being clearly differentiated enough for researchers to isolate the effect of framing. The experiment ran successfully using these designs.

Student experience

Test assignment badge system

A badge lifecycle system was designed for how test assignments appear in the student’s view. A test can be in several states — assigned, started, in progress, overdue, completed, flagged for review — and each state needed to communicate urgency and status at a glance without requiring the student to read carefully. The visual logic for each state and the transition rules between them were defined, including edge cases: a test assigned but not yet due, started but not submitted before the deadline, or flagged by a teacher after submission.

Gap indicators in the learning path

Elicejus identifies knowledge gaps through test performance. Gap indicators were designed to appear directly in the learning path, linking a student’s specific identified weaknesses to the exact lessons that address them. This closes the loop between “you struggled with these questions” and “here’s what to study” — rather than leaving students to navigate to remediation content on their own.

Share-via-URL test flow

Teachers needed a way to share specific tests via a direct link — for homework sent through other channels, or for sharing practice tests with students outside Elicejus. The share and access flow was designed, including the experience for students arriving via link who don’t yet have an account: how they authenticate, how the test is presented, and how results connect back to the teacher.

Content search and test-taking improvements

Students needed to search within the course content library rather than navigate it hierarchically. The search experience was designed, including result ranking and empty states. The core test-taking experience also received UX improvements: clearer question navigation, better time-remaining display, improved save-and-return functionality, and fixes to mobile layouts that had broken on certain screen sizes.

Teacher environment

Test assignment and gap-detection configuration

Teachers assign tests from the available assessment library. The assignment flow was redesigned, adding the option to designate a test as a gap-detection assessment — a specific type where the primary purpose is mapping what a student doesn’t know rather than grading them. This changes how results are surfaced to the teacher and what follow-up content is recommended to the student.

Group management and class progress tracking

Teachers manage groups spanning multiple classes or year levels. Group management was redesigned to clarify which students belong to which groups and how to move students between them. The class progress view was redesigned to give teachers a cleaner overview — completed assignments, struggling students, recent login activity — with a restructured data table and simplified sidebar reducing visual noise.

Accessibility standards

Minimum font size and contrast standards were established and applied across the teacher environment, resolving a scattered set of compounding accessibility issues that had built up over time.

Protau — the school reporting module

Protau is a separate in-platform reporting module for teachers and school administrators tracking learning outcomes at class and school level:

• Session completion reports — which students completed which assignments, filterable by class and time period
• Performance data — aggregate scores and pass rates per course and question set, used to identify which content is working and which needs revision
• School-level admin views — for administrators managing multiple classes and teachers

The Protau landing page was also redesigned, moving the Elicejus login directly into the hero section so users arriving from an email link or school portal could sign in without an extra navigation step.

Design system evolution

Over the course of the engagement:

• Primary colour change — moved away from purple to a new primary better suited to the student audience
• Typography standards — defined type scales and usage rules across both student and teacher environments
• Icon library consolidation — merged several competing icon sets into one consistent library
• Illustration direction — defined the visual style for instructional illustrations and empty states

Still growing

The platform has been internationally recognised and is expanding beyond Lithuania. Continuous design partnership means problems get addressed as they appear — rather than accumulating until they require a full redesign to fix.