Ongoing Product Design for an AI Math Learning Platform Used Across Lithuania

Elicejus is an AI-driven math learning platform that identifies knowledge gaps for students in grades 5–12 and provides personalised content to close them. Used by 40,000+ students and 250+ teachers across Lithuania. I worked across the full product — student learning experience, teacher environment, Protau reporting module, admin flows, landing page, and design system — covering both ongoing UX improvements and new feature design.

Client
Elicejus / BBright
Industry
Education
B2B
Product type
Web app
Role
Lead designer
Ongoing Product Design for an AI Math Learning Platform Used Across Lithuania

How we worked

This wasn’t a single project with a defined scope and an end date. It was continuous. Work came in as a live backlog of improvements and new features. For each item, we’d identify the real problem, map the affected flow, design a fix, and hand it off. Some things were fast — a confusing error message, a copy problem in the teacher onboarding flow, a mobile layout that had broken without anyone noticing. Others were large structural pieces that took proper design sprints.

The most interesting piece of work was the KTU motivational research environment. Kaunas University of Technology partnered with Elicejus to run a controlled experiment on whether different feedback framings after a test affect student performance. We designed three distinct result screen variants — each fully native to the Elicejus product, but clearly differentiated in how they communicated results. The control group got neutral feedback. The mastery group got skill-based feedback. The performance group got competitive framing. Each variant was a complete result screen design with its own score summary, skill breakdown, motivational copy, and practice links.

What we built

On the student side: a badge lifecycle system for test assignment states, gap indicators in the learning path linking identified weaknesses to specific lessons, test-taking flow improvements, content search, a share-via-URL test flow, achievement tracking, and mobile layout fixes.

On the teacher side: test assignment flows with the option to designate a test as a gap-detection assessment, group management, class progress tracking, table and sidebar redesigns, and font and contrast standards across the environment.

The Protau reporting module gave teachers and admins in-platform visibility into session completion and performance at class and school level. We also redesigned the Protau landing page, moving the Elicejus login directly into the hero section.

Design system work covered the primary colour change from purple, typography standards, icon library consolidation, and illustration direction.

Outcome

The student and teacher environments are more consistent now than when we started, and the design system makes new features faster to add without breaking what already works. The KTU research ran successfully using the three variants we designed. The Protau module is live and used actively by schools.

The platform has been internationally recognised and is growing beyond Lithuania. Continuous design partnership meant problems got fixed as they appeared rather than accumulating into a backlog that required a full redesign to address.

Reviews

Deep in the trenches with our partners.

★★★★★

I had the pleasure of working with Gytis for a long time, and he has consistently been one of the most thoughtful and dependable product designers I’ve worked with.

Gytis thinks deeply about the product, the user, and the business context behind every design decision. He is very strong at turning ambiguous ideas into clear, polished, usable experiences, and he brings a high level of taste and discipline to the work.

Gytis is someone I could trust with important product problems. He communicates clearly, takes feedback well, and has a calm, mature way of moving projects forward even when the direction is still evolving. That combination of creativity, judgment, and ownership made him a real partner to the product team!

Mike Chen

CEO

·

Cohere Commerce

★★★★★

"I came to Gytis looking for web designer. What I quickly realized is that Gytis's approach to design is to thoroughly immerse himself in the study of a client's company and then construct an information architecture which accurately and directly accomplishes the most important goals for the business. I have worked with all kinds of designers and creatives in the past, and Gytis stands head and shoulders above them all.”

Clay Spence

CEO

·

Nimbus Health

★★★★★

"Gytis consistently demonstrated strong design skills, professionalism, and a great ability to collaborate smoothly with both the team and customer. His work left a very positive impression on our customers, and communication throughout the projects was always easy and constructive. I’d recommend him as a reliable and experienced designer."

Renata Šulekauskė

General Manager

·

Miles Lithuania

★★★★★

"Gytis Mark has highly talented and motivated product designers. We worked together for a year with them collaborating on multiple projects during this time. Gytis Mark consistently built visually stunning designs while also paying attention to the user experience. Their attention to detail and intuitive designs resonated positively with our clients. They were open to feedback and incorporated them into his designs rapidly, which helped us to refine our product experience."

Kensen John

Engineering Lead

·

Tailwind App

★★★★★

"It was an absolute pleasure working with the Gytis Mark on our web and mobile application analysis and design. The team displayed great talents in the user experience field while they worked with us. It's not just their technical skills that impress me, however. It is also their amazingly positive attitude that made it a joy to work together. I recommend working with the Gytis Mark without any doubt."

Diego Dal Cero

CEO

·

Evenfi

★★★★★

"We cannot recommend Gytis Mark more highly. Their designs for our LPGA Tournament turned out better than we could have asked for and our client said it's the best-looking site on the Professional Tour. Their attention to detail, ability to hit deadlines and wonderful communication made them a pleasure to work with. We would be lucky to work with them again!"

Heather Lynch

Project Manager

·

DyrectLync

★★★★★

"The earliest stage of company building is absolutely foundational to ensure long-term success -- despite technically being an external contractors, Gytis's team was deep in the trenches with us, driving impact, understanding complex issues, and creating elegant UX solutions. We are extremely grateful for their thoughtfulness, positive attitude, and care. We know they can drive organizational impact."

Eric Heimark

CEO

·

Fast-Growing Stealth Startup

★★★★★

"Gytis Mark joined the project at a very early stage with no previous knowledge of the industry. They were able to grasp complex ideas quickly and provide valuable product development ideas from the get go. They had a clear and transparent process and kept us well informed. He took full ownership of the project taking in from idea to product from 0 - 1.”

Lorenzo Foglianti

CTO

·

Private equity startup

★★★★★

“Gytis Mark worked with my startup, Lifeplanner, for over a year focusing on product design, UX design and communication. Their team is extremely professional in what they do. They researched our industry, building a true understanding of the business, its customers, competitors and stakeholders. They are also open-minded and likable - a true team players who know when to lean back and listen and when to challenge. We are very satisfied with our collaboration and with Gytis Mark team's deliveries.”

Kathleen Meling

CTO

·

Lifeplanner

★★★★★

"Working with Gytis on defense-sector projects at BPTI was a strong experience. He brought a level of design thinking and professionalism that isn't easy to find in a domain as specific and demanding as ours. He picked up the context quickly, asked the right questions, and delivered work that was both thoughtful and practical. I'd recommend him without hesitation."

Simonas Dapkus

Defense programme manager

·

BPTI

★★★★★

"We've worked with Gytis Mark across a number of projects and what stands out every time is the genuine care they bring to the work. They put real time and research into each brief, considering every angle before settling on a direction, and he never approaches a project on autopilot. They listen properly, get under the skin of what the client actually needs, and delivers great design that does the strategic job it's meant to. I'd recommend Gytis Mark without hesitation to anyone looking for a designers who treat their work like it's their own."

Roxy Crouch

Co-founder

·

Growthmode

Projects

Other problems we've already solved.

Tailwind
B2C
Web app

Designing Email Campaign Automation for a Platform Used by Over a Million Marketers

Designed Tailwind’s email automation system from scratch — campaign dashboard, template library, and a linear builder with side panel editing that keeps the full flow visible at all times.

Read full case study →
No items found.
Cohere Commerce
B2B
E-commerse

Two Years of Design Partnership for a B2B Platform Connecting Brands with Retailers

Embedded design team for a B2B platform connecting retail brands with independent store buyers.

Read full case study →
No items found.
Mintra
B2B
Web app

Designing an E-Learning and Assessment Platform for the Maritime Industry

Designed a maritime e-learning and assessment platform — question bank, exam builder, crew evaluation testing, proctoring, and reporting.

Read full case study →
No items found.
WiSys
B2B
MVP

Rebuilding a Shipping Desktop App for Warehouse Teams and Shipping Clerks

Rebuilt a legacy shipping desktop app to handle the full range of carrier, freight, and international workflows in one interface.

Read full case study →
No items found.
View all projects →

✦ Start with a conversation ✦

Book your intro call now

20 minutes. No pitch. We'll tell you honestly if we're the right fit.

✦ Your Product is Drifting ✦

Your product deserves to look as good shipped as it does in Figma.

Hire a designer and a Head of Design in 48 hours and start fixing what matters this week.

Book a call now