Redesigned Evenfi's investment pages to reduce overwhelm for new investors — simplifying the layout, cutting information overload, and making it easier to evaluate and compare opportunities without leaving the page.
Our team worked with Evenfi, a peer-to-peer crowdlending platform that connects businesses with lenders seeking excellent investment opportunities. Our primary goal was to empower new investors by providing them with a seamless and user-friendly experience for making their first investment. We focused on redesigning the investment pages to maximize revenue and user satisfaction.
Through comprehensive research, we aimed to understand the needs and pain points of new investors. We conducted user interviews, analyzed user feedback, and studied industry trends. Key insights included the importance of simplicity, ease of use, and access to relevant investment information.
User-Centric Redesign: We prioritized the needs of new investors while ensuring the design also appealed to experienced investors. Our focus was on creating a user-centric investment page that facilitated ease of use for all.
Streamlined Information: By carefully reviewing each piece of information, we eliminated non-essential details and emphasized the numbers that help investors evaluate each project. This approach ensured that users could review, analyze, compare, and invest in projects without leaving the page, enhancing the overall user experience.
Enhanced Filters: We introduced new filters to provide users with more flexibility and quicker access to investment opportunities that match their interests. These filters simplified the search process and improved the efficiency of finding relevant projects.
Clear and Light Interface: The interface was redesigned to be clearer, lighter, and more focused on delivering only the most important information at the right moments. This design approach aimed to eliminate distractions and provide users with the essential data they needed during the investment evaluation process.
The implementation phase involved integrating the redesigned investment pages into the Evenfi platform.
Rigorous testing ensured the seamless performance of the new features.
The results were highly positive:Improved User Experience:
The redesigned investment pages on Evenfi's crowdlending platform addressed the challenges faced by new investors, providing them with an enhanced experience. The key features of the solution include:
Through our user-centric design approach, the redesign of Evenfi's investment pages successfully addressed the challenges faced by new investors. The enhanced layout, simplified information, and improved filters empowered users to make informed investment decisions with ease. The implementation of these design solutions resulted in improved user experience, increased efficiency, and enhanced revenue generation for Evenfi's crowdlending platform. The collaboration between design and investment expertise set a new benchmark in providing a seamless and empowering experience for investors on the Evenfi platform. The combination of user-centric design principles, efficient layout improvements, and personalized filters created a platform that caters to both new and experienced investors.
④ Reviews
"We've worked with Gytis Mark across a number of projects and what stands out every time is the genuine care they bring to the work. They put real time and research into each brief, considering every angle before settling on a direction, and he never approaches a project on autopilot. They listen properly, get under the skin of what the client actually needs, and delivers great design that does the strategic job it's meant to. I'd recommend Gytis Mark without hesitation to anyone looking for a designers who treat their work like it's their own."
Roxy Crouch
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Co-founder
Growthmode
"Gytis Mark consistently demonstrated strong design skills, professionalism, and a great ability to collaborate smoothly with both the team and customer. Their work left a very positive impression on our customers, and communication throughout the projects was always easy and constructive. I’d recommend them as a reliable and experienced designers."
Renata Šulekauskė
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General Manager
Miles Lithuania
"It was an absolute pleasure working with the Gytis Mark on our web and mobile application analysis and design. The team displayed great talents in the user experience field while they worked with us. It's not just their technical skills that impress me, however. It is also their amazingly positive attitude that made it a joy to work together. I recommend working with the Gytis Mark without any doubt."
Diego Dal Cero
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CEO
Evenfi
"Gytis Mark has highly talented and motivated product designers. We worked together for a year with them collaborating on multiple projects during this time. Gytis Mark consistently built visually stunning designs while also paying attention to the user experience. Their attention to detail and intuitive designs resonated positively with our clients. They were open to feedback and incorporated them into his designs rapidly, which helped us to refine our product experience."
Kensen John
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Engineering Lead
Tailwind App
"I came to Gytis looking for web designer. What I quickly realized is that Gytis's approach to design is to thoroughly immerse himself in the study of a client's company and then construct an information architecture which accurately and directly accomplishes the most important goals for the business. I have worked with all kinds of designers and creatives in the past, and Gytis stands head and shoulders above them all.”
Clay Spence
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CEO
Nimbus Health
“Gytis Mark worked with my startup, Lifeplanner, for over a year focusing on product design, UX design and communication. Their team is extremely professional in what they do. They researched our industry, building a true understanding of the business, its customers, competitors and stakeholders. They are also open-minded and likable - a true team players who know when to lean back and listen and when to challenge. We are very satisfied with our collaboration and with Gytis Mark team's deliveries.”
Kathleen Meling
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CTO
Lifeplanner
"The earliest stage of company building is absolutely foundational to ensure long-term success -- despite technically being an external contractors, Gytis's team was deep in the trenches with us, driving impact, understanding complex issues, and creating elegant UX solutions. We are extremely grateful for their thoughtfulness, positive attitude, and care. We know they can drive organizational impact."
Eric Heimark
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CEO
Fast-Growing Stealth Startup
"Gytis Mark joined the project at a very early stage with no previous knowledge of the industry. They were able to grasp complex ideas quickly and provide valuable product development ideas from the get go. They had a clear and transparent process and kept us well informed. He took full ownership of the project taking in from idea to product from 0 - 1.”
Lorenzo Foglianti
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CTO
Private equity startup
"We cannot recommend Gytis Mark more highly. Their designs for our LPGA Tournament turned out better than we could have asked for and our client said it's the best-looking site on the Professional Tour. Their attention to detail, ability to hit deadlines and wonderful communication made them a pleasure to work with. We would be lucky to work with them again!"
Heather Lynch
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Project Manager
DyrectLync
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Redesigned Mintra's talent management platform for 2.2M+ seafarers and energy workers — cutting support calls by 41% and reducing development time by 18%.
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