Zero to MVP — A Goal-Setting App Built on Behavioural Psychology

Designed the full MVP for Achiever — a goal-setting mobile app combining community resources, pre-built templates, and behavioural psychology — ready for handoff and investor validation.

Client
theAchiever inc
Industry
Education
B2C
Product type
MVP
Mobile App
Role
Lead designer
Zero to MVP — A Goal-Setting App Built on Behavioural Psychology

Project description

Our goal was to create an MVP for the Achiever app, a mobile application that guides users in setting better personal goals.

The app would utilize community-generated resources, pre-built templates, and motivational strategies to help users achieve their goals and connect with like-minded individuals for accountability.

Problems

  • The existing goal-setting apps lacked effective motivation strategies and community support, resulting in users struggling to stay committed to their goals.
  • Our challenge was to create a mobile app that not only provided valuable goal-setting resources but also fostered a sense of motivation and accountability among its users.

Research and analysis

To ensure the success of the project, we conducted extensive research on goal-setting techniques, behavioral economics, psychology, and neuroscience.

This research helped us understand the scope of the project and identify the most effective strategies for motivating users to achieve their goals.

We also created user personas and user journey maps to gain insights into user needs and opportunities.

Design process

  1. Based on our research findings, we began the design process by creating user flows through wireframes.
  2. We wanted to ensure that the app's interface was intuitive and user-friendly.
  3. Taking into account user preferences, we designed a visual language that resonated with the target audience.
  4. Early prototypes were then tested with real users to validate the concept and uncover any usability issues.

Implementation and results

  • The Achiever app's MVP design enabled the testing of the product's concept and its appeal to the target audience.
  • The comprehensive UI and UX design, along with the design system, provided a solid foundation for the development team to implement the app's functionalities.
  • The app's design showcased its potential to motivate users and support them in achieving their goals.
  • By incorporating community-generated resources, pre-built templates, and a focus on meaningful motivation, the Achiever app aimed to stand out among existing goal-setting applications.

Solution

The MVP we created for the Achiever app served as a proof of concept, demonstrating its potential value to the target audience.

The visual language, complete UI, and UX design, along with the design system, provided all the necessary assets for the app's implementation. These design elements were handed over to the in-house development team for seamless integration.

Conlusion

The project to create an MVP for the Achiever app addressed the need for a goal-setting application that offered not only valuable resources but also effective motivation and community support. Through thorough research, user-centered design, and testing, we developed a visually appealing and intuitive design that showcased the app's potential. The completion of the MVP marked an important step toward realizing the vision of the Achiever app and providing users with the tools and motivation to set and achieve meaningful goals. The design assets handed over to the development team ensured a seamless implementation process. With the MVP in place, the Achiever app was positioned for further development and refinement, offering users a unique and empowering goal-setting experience.

Reviews

Deep in the trenches with our partners.

★★★★★

I had the pleasure of working with Gytis for a long time, and he has consistently been one of the most thoughtful and dependable product designers I’ve worked with.

Gytis thinks deeply about the product, the user, and the business context behind every design decision. He is very strong at turning ambiguous ideas into clear, polished, usable experiences, and he brings a high level of taste and discipline to the work.

Gytis is someone I could trust with important product problems. He communicates clearly, takes feedback well, and has a calm, mature way of moving projects forward even when the direction is still evolving. That combination of creativity, judgment, and ownership made him a real partner to the product team!

Mike Chen

CEO

·

Cohere Commerce

★★★★★

"I came to Gytis looking for web designer. What I quickly realized is that Gytis's approach to design is to thoroughly immerse himself in the study of a client's company and then construct an information architecture which accurately and directly accomplishes the most important goals for the business. I have worked with all kinds of designers and creatives in the past, and Gytis stands head and shoulders above them all.”

Clay Spence

CEO

·

Nimbus Health

★★★★★

"Gytis consistently demonstrated strong design skills, professionalism, and a great ability to collaborate smoothly with both the team and customer. His work left a very positive impression on our customers, and communication throughout the projects was always easy and constructive. I’d recommend him as a reliable and experienced designer."

Renata Šulekauskė

General Manager

·

Miles Lithuania

★★★★★

"Gytis Mark has highly talented and motivated product designers. We worked together for a year with them collaborating on multiple projects during this time. Gytis Mark consistently built visually stunning designs while also paying attention to the user experience. Their attention to detail and intuitive designs resonated positively with our clients. They were open to feedback and incorporated them into his designs rapidly, which helped us to refine our product experience."

Kensen John

Engineering Lead

·

Tailwind App

★★★★★

"It was an absolute pleasure working with the Gytis Mark on our web and mobile application analysis and design. The team displayed great talents in the user experience field while they worked with us. It's not just their technical skills that impress me, however. It is also their amazingly positive attitude that made it a joy to work together. I recommend working with the Gytis Mark without any doubt."

Diego Dal Cero

CEO

·

Evenfi

★★★★★

"We cannot recommend Gytis Mark more highly. Their designs for our LPGA Tournament turned out better than we could have asked for and our client said it's the best-looking site on the Professional Tour. Their attention to detail, ability to hit deadlines and wonderful communication made them a pleasure to work with. We would be lucky to work with them again!"

Heather Lynch

Project Manager

·

DyrectLync

★★★★★

"The earliest stage of company building is absolutely foundational to ensure long-term success -- despite technically being an external contractors, Gytis's team was deep in the trenches with us, driving impact, understanding complex issues, and creating elegant UX solutions. We are extremely grateful for their thoughtfulness, positive attitude, and care. We know they can drive organizational impact."

Eric Heimark

CEO

·

Fast-Growing Stealth Startup

★★★★★

"Gytis Mark joined the project at a very early stage with no previous knowledge of the industry. They were able to grasp complex ideas quickly and provide valuable product development ideas from the get go. They had a clear and transparent process and kept us well informed. He took full ownership of the project taking in from idea to product from 0 - 1.”

Lorenzo Foglianti

CTO

·

Private equity startup

★★★★★

“Gytis Mark worked with my startup, Lifeplanner, for over a year focusing on product design, UX design and communication. Their team is extremely professional in what they do. They researched our industry, building a true understanding of the business, its customers, competitors and stakeholders. They are also open-minded and likable - a true team players who know when to lean back and listen and when to challenge. We are very satisfied with our collaboration and with Gytis Mark team's deliveries.”

Kathleen Meling

CTO

·

Lifeplanner

★★★★★

"Working with Gytis on defense-sector projects at BPTI was a strong experience. He brought a level of design thinking and professionalism that isn't easy to find in a domain as specific and demanding as ours. He picked up the context quickly, asked the right questions, and delivered work that was both thoughtful and practical. I'd recommend him without hesitation."

Simonas Dapkus

Defense programme manager

·

BPTI

★★★★★

"We've worked with Gytis Mark across a number of projects and what stands out every time is the genuine care they bring to the work. They put real time and research into each brief, considering every angle before settling on a direction, and he never approaches a project on autopilot. They listen properly, get under the skin of what the client actually needs, and delivers great design that does the strategic job it's meant to. I'd recommend Gytis Mark without hesitation to anyone looking for a designers who treat their work like it's their own."

Roxy Crouch

Co-founder

·

Growthmode

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