Redesigned Lifeplanner's onboarding and core experience — boosting signups by 28%, improving user satisfaction by 38%, and cutting onboarding time by 20%.
Our team embarked on an extensive redesign project for Lifeplanner, a web app designed to help users remember their past, plan their daily lives, and prepare for the future.
Working closely with in-house developers and management, our goal was to align business and product goals, create a product development strategy, and enhance the user experience.
Through user testing, research, and analysis, we aimed to streamline the onboarding process, improve user satisfaction, increase user acquisition, and drive successful signups.
To gain a deep understanding of Lifeplanner's users and their needs, we conducted user testing and interviews, refining user personas and mapping user journeys. We analyzed competitors and identified areas for improvement and differentiation.
This research formed the foundation for our design decisions and product development strategy.
Key design solutions include:
The implementation phase involved close collaboration with the development team to ensure the smooth integration of design solutions.
The results of the redesign were highly positive:
Overall, the project's outcomes were highly successful. Signups increased by 28%, indicating improved user acquisition and interest in the app. User satisfaction rose by 38%, highlighting the positive impact of the redesigned features on the user experience. The streamlined onboarding process resulted in a 20% faster onboarding time, reducing user friction and enhancing user adoption.
The redesigned Lifeplanner web app successfully addressed the challenges faced by users, resulting in the following outcomes:
The comprehensive redesign of Lifeplanner resulted in significant improvements in user acquisition, satisfaction, and overall user experience.
The streamlined onboarding process, file storage and sharing capabilities, legal document overview, and personalized security tips enhanced the value and utility of the app.
The collaboration between design and development teams ensured a seamless implementation of the design solutions, resulting in increased efficiency and faster product development.
The positive results achieved through this redesign project demonstrate the effectiveness of user-centered design principles and a collaborative approach to product development.
Lifeplanner is now positioned to provide users with a more intuitive and valuable experience, empowering them to remember, plan, and prepare for the future with ease.
Reviews
★★★★★
I had the pleasure of working with Gytis for a long time, and he has consistently been one of the most thoughtful and dependable product designers I’ve worked with.
Gytis thinks deeply about the product, the user, and the business context behind every design decision. He is very strong at turning ambiguous ideas into clear, polished, usable experiences, and he brings a high level of taste and discipline to the work.
Gytis is someone I could trust with important product problems. He communicates clearly, takes feedback well, and has a calm, mature way of moving projects forward even when the direction is still evolving. That combination of creativity, judgment, and ownership made him a real partner to the product team!
★★★★★
"I came to Gytis looking for web designer. What I quickly realized is that Gytis's approach to design is to thoroughly immerse himself in the study of a client's company and then construct an information architecture which accurately and directly accomplishes the most important goals for the business. I have worked with all kinds of designers and creatives in the past, and Gytis stands head and shoulders above them all.”
★★★★★
"Gytis consistently demonstrated strong design skills, professionalism, and a great ability to collaborate smoothly with both the team and customer. His work left a very positive impression on our customers, and communication throughout the projects was always easy and constructive. I’d recommend him as a reliable and experienced designer."
★★★★★
"Gytis Mark has highly talented and motivated product designers. We worked together for a year with them collaborating on multiple projects during this time. Gytis Mark consistently built visually stunning designs while also paying attention to the user experience. Their attention to detail and intuitive designs resonated positively with our clients. They were open to feedback and incorporated them into his designs rapidly, which helped us to refine our product experience."
★★★★★
"It was an absolute pleasure working with the Gytis Mark on our web and mobile application analysis and design. The team displayed great talents in the user experience field while they worked with us. It's not just their technical skills that impress me, however. It is also their amazingly positive attitude that made it a joy to work together. I recommend working with the Gytis Mark without any doubt."
★★★★★
"We cannot recommend Gytis Mark more highly. Their designs for our LPGA Tournament turned out better than we could have asked for and our client said it's the best-looking site on the Professional Tour. Their attention to detail, ability to hit deadlines and wonderful communication made them a pleasure to work with. We would be lucky to work with them again!"
★★★★★
"The earliest stage of company building is absolutely foundational to ensure long-term success -- despite technically being an external contractors, Gytis's team was deep in the trenches with us, driving impact, understanding complex issues, and creating elegant UX solutions. We are extremely grateful for their thoughtfulness, positive attitude, and care. We know they can drive organizational impact."
★★★★★
"Gytis Mark joined the project at a very early stage with no previous knowledge of the industry. They were able to grasp complex ideas quickly and provide valuable product development ideas from the get go. They had a clear and transparent process and kept us well informed. He took full ownership of the project taking in from idea to product from 0 - 1.”
★★★★★
“Gytis Mark worked with my startup, Lifeplanner, for over a year focusing on product design, UX design and communication. Their team is extremely professional in what they do. They researched our industry, building a true understanding of the business, its customers, competitors and stakeholders. They are also open-minded and likable - a true team players who know when to lean back and listen and when to challenge. We are very satisfied with our collaboration and with Gytis Mark team's deliveries.”
★★★★★
"Working with Gytis on defense-sector projects at BPTI was a strong experience. He brought a level of design thinking and professionalism that isn't easy to find in a domain as specific and demanding as ours. He picked up the context quickly, asked the right questions, and delivered work that was both thoughtful and practical. I'd recommend him without hesitation."
★★★★★
"We've worked with Gytis Mark across a number of projects and what stands out every time is the genuine care they bring to the work. They put real time and research into each brief, considering every angle before settling on a direction, and he never approaches a project on autopilot. They listen properly, get under the skin of what the client actually needs, and delivers great design that does the strategic job it's meant to. I'd recommend Gytis Mark without hesitation to anyone looking for a designers who treat their work like it's their own."
Projects
Led the complete redesign of the platform twice across all user types (retailer, vendor, VC, enterprise retailer), managed an in-house designer, contributed to product strategy and roadmapping, and designed marketing sites and supporting materials alongside the core product work.
Designed the question bank management system, the assessment and questionnaire builder, the Crew Evaluation Test (CES), the proctoring and exam authentication feature, course reporting, and the student-facing test interface — across both admin and learner experiences.
Designed the complete new UI covering small package shipping (UPS, FedEx, USPS), TMS freight via Worldwide Express, international workflows, and standalone mode.
Designed no-code enterprise app builder — from login and project management through form creation, workflow configuration, API management, data transformation, and mobile app deployment.
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