“I couldn't work as a product/UX designer because I am not that creative.” Rings a bell, doesn’t it? This article aims to give non-designers a more wholesome view of who we are and what we do.
It sounded wrong the first time I read it because I always thought that the right way to check if you are correct is to use scientific methods.
Companies are pretty good at sweeping their problems under the carpet, so to an unsuspecting visitor, everything seems in order.
