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All insights from experience

The AI Speed Trap: Why Fast-Moving Teams Slow Down Around Month Three

AI-assisted teams move fastest in month one and get expensive by month three — not from bad code, but from small decisions nobody compared. Our checkpoint system, grounded in real client work.

7 min read

The EU Accessibility Deadline Already Passed. Here's the Self-Audit We'd Run This Week.

The European Accessibility Act's deadline passed in 2025. A tiered self-audit — keyboard nav, alt text, transactional flows — for teams that haven't checked since.

5 min read

Before You Ship an AI Feature That Judges People, Design What Happens When It's Wrong

Every AI classifier has a permanent error rate. The fix isn't a better model — it's designing what happens to the person it gets wrong. Our 5-question audit, from real client work.

7 min read

Designing the "No": A Framework for AI Features That Act Without Asking First

A practical framework for designing oversight, visibility, and control into AI features that act on their own — before you ship them.

7 min read

AI can generate the options. It can’t tell you which one is wrong.

What Claude Design actually means for design teams — and why senior designers aren't worried

3 min read

How to Introduce AI Into Your Product Team Without Wrecking Your Product

A practical guide for founders, PMs, and team leads — based on a year of integrating Claude into real design teams

9 min read

How do we get up to speed on a new product without weeks of onboarding?

The audit process that gives me a full picture of any product in a few hours

7 min read

Why design systems fall apart — and how to stop it from happening

The two things most teams get wrong, and what changes when AI enters the picture

2 min read

Why does every growing team end up with a micromanagement problem?

The management style that's slowing your product down

3 min read

What does a head of design actually do — and do you need one?

The role is newer than you think, and more useful than most companies realise

2 min read

The design gap that catches every growing product off guard

Why the transition from startup to scale-up is where most products start to have problems

4 min read

All insights from experience

The AI Speed Trap: Why Fast-Moving Teams Slow Down Around Month Three

The EU Accessibility Deadline Already Passed. Here's the Self-Audit We'd Run This Week.

Before You Ship an AI Feature That Judges People, Design What Happens When It's Wrong

Designing the "No": A Framework for AI Features That Act Without Asking First

AI can generate the options. It can’t tell you which one is wrong.

How to Introduce AI Into Your Product Team Without Wrecking Your Product

How do we get up to speed on a new product without weeks of onboarding?

Why design systems fall apart — and how to stop it from happening

Why does every growing team end up with a micromanagement problem?

What does a head of design actually do — and do you need one?

The design gap that catches every growing product off guard

If you're building complex AI apps and the design isn't where it should be, a 20-min talk is a good place to start.

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