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Insights from experience

The AI Speed Trap: Why Fast-Moving Teams Slow Down Around Month Three

AI-assisted teams move fastest in month one and get expensive by month three — not from bad code, but from small decisions nobody compared. Our checkpoint system, grounded in real client work.

7 min read

The EU Accessibility Deadline Already Passed. Here's the Self-Audit We'd Run This Week.

The European Accessibility Act's deadline passed in 2025. A tiered self-audit — keyboard nav, alt text, transactional flows — for teams that haven't checked since.

5 min read

Before You Ship an AI Feature That Judges People, Design What Happens When It's Wrong

Every AI classifier has a permanent error rate. The fix isn't a better model — it's designing what happens to the person it gets wrong. Our 5-question audit, from real client work.

7 min read

Designing the "No": A Framework for AI Features That Act Without Asking First

A practical framework for designing oversight, visibility, and control into AI features that act on their own — before you ship them.

7 min read

AI can generate the options. It can’t tell you which one is wrong.

What Claude Design actually means for design teams — and why senior designers aren't worried

3 min read

How to Introduce AI Into Your Product Team Without Wrecking Your Product

A practical guide for founders, PMs, and team leads — based on a year of integrating Claude into real design teams

9 min read

How do we get up to speed on a new product without weeks of onboarding?

The audit process that gives me a full picture of any product in a few hours

7 min read

Why design systems fall apart — and how to stop it from happening

The two things most teams get wrong, and what changes when AI enters the picture

2 min read

Why does every growing team end up with a micromanagement problem?

The management style that's slowing your product down

3 min read

What does a head of design actually do — and do you need one?

The role is newer than you think, and more useful than most companies realise

2 min read

The design gap that catches every growing product off guard

Why the transition from startup to scale-up is where most products start to have problems

4 min read

If you're building complex AI apps and the design isn't where it should be, a 20-min talk is a good place to start.

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