Organising life with lifeplanner app

• Complex Onboarding: The existing onboarding flow was confusing and time-consuming, resulting in a high drop-off rate and user frustration.
• Lack of Design System: Developers faced challenges in implementing designs efficiently, leading to delays in product development.
• Limited Functionality: The app lacked certain features, such as file storage, data sharing, and personalized tips, hindering its effectiveness for users.Lack of streamlined file storage and sharing functionality limited user collaboration and data accessibility.
• The absence of a comprehensive legal document overview hindered user organization and compliance.Insufficient personalized tips and guidance led to a lack of user engagement and data security awareness.

To gain a deep understanding of Lifeplanner's users and their needs, we conducted user testing and interviews, refining user personas and mapping user journeys. We analyzed competitors and identified areas for improvement and differentiation.

This research formed the foundation for our design decisions and product development strategy.

1. We simplified the onboarding flow, reducing the time it takes for users to get started by 20%. This streamlined process resulted in improved user acquisition and signups.
2. Additionally, we created an extensive design system, ensuring consistency and efficiency in implementing designs.

Key design solutions include:

• Redesigned Onboarding Process: We integrated payment capabilities into the onboarding flow, making it seamless for users to sign up and get started. This redesign increased successful signups by 28%.
• File Storage and Sharing: We designed a file storage functionality that allows users to share sensitive information securely using multiple validation methods. Users can specify data sharing based on a specific date or event, enhancing data organization and collaboration.
• Legal Document Overview: We created a solution that works in conjunction with legal advisors, guiding users through a custom set-up process based on their individual circumstances. This feature provides users with a comprehensive overview of their legal documents, simplifying complex legal processes.
• Personalized Security Tips: We designed an integrated solution that analyzes user data and provides personalized tips to help users secure themselves, their family, and their valuables. This feature enhances the overall value and utility of the app.

The redesigned Lifeplanner web app successfully addressed the challenges faced by users, resulting in the following outcomes:

• Increased Signups: The streamlined onboarding process, integrated with payment, led to a 28% increase in successful signups.
• Improved User Satisfaction: User satisfaction improved by 38% due to the enhanced functionality and user-friendly experience.
• Enhanced User Acquisition: User acquisition saw a significant increase of 25% as a result of the improved user experience and positive word-of-mouth.
• Successful Fundraiser: The redesigned app played a key role in a successful fundraiser, attracting more users and generating support for Lifeplanner.

The comprehensive redesign of Lifeplanner resulted in significant improvements in user acquisition, satisfaction, and overall user experience.

The streamlined onboarding process, file storage and sharing capabilities, legal document overview, and personalized security tips enhanced the value and utility of the app.

The collaboration between design and development teams ensured a seamless implementation of the design solutions, resulting in increased efficiency and faster product development.

The positive results achieved through this redesign project demonstrate the effectiveness of user-centered design principles and a collaborative approach to product development.

Lifeplanner is now positioned to provide users with a more intuitive and valuable experience, empowering them to remember, plan, and prepare for the future with ease.